Sandra Smith, who got married this past year in one of Godart's a line wedding dresses, said she had always pictured herself within an effortless and comfy gown, however, when she started likely to appointments, she discovered a lot of options that were made from "cheap lace," which turned her off immediately.

American customers also appear to be gravitating toward French designs for their craftsmanship and fabric quality, which often take center stage over fussy detailing. Go French and you will find soft, silk crepes and luxury lace manufactured in France, not strapless ball gowns in layers of taffeta or mermaid satin numbers.

"The attention we pay to details and also the delicacy in our trims and laces are truly valued by all of our brides; they can feel the difference on the body, plus they love it," says a designer from feeltimes.

The French come with an unparalleled focus on detail, a type of work they completely set for themselves," says Lauren. "It’s as though the commercial success of the work is an afterthought. Every intricate detail is executed with precision and passion that reflects everything they are a symbol of."

In addition to quality, what draws the store owners, in addition to their customers, to French designers may be the way "they marry elegance effortlessly, classicism with nonchalance," Lauren says. "It’s a juxtaposition they execute in ways no one else can."