Preparing to successfully represent yourself and your writing during a book publicity campaign requires several aspects. First, you need to develop key messages, a.k.a. what you'll be saying when speaking to the media and posting on social media. Second, you need a well-planned schedule of interviews and events. And third, you need to be well prepared to do well in those appearances. While some people are naturally talkative and outgoing, only some have those skills; media training can benefit them. Knowing how to handle yourself well in front of a camera or microphone is crucial.

What will I do during media training sessions? It's a cliché that practice makes perfect, but it's true. During your training sessions, you'll answer mock questions, review how to answer questions, work on your key messages, and learn how to appear relaxed and natural. Trainers often record their clients on videotape so you can watch it together afterward with a critique. The sessions are constructive and immerse you in skill development practice that improves your performance. Media training can also help with public speaking because it draws on similar skills, helping you relax and be informative.

Body language says a lot when you're on camera or in front of an audience, and it's covered in media training. Understanding how to appear relaxed and open to questions is crucial because it affects how an interviewer or journalist may perceive you in person. If you naturally (and by accident) assume a stand-offish appearance, it can seriously affect how you come across. Deciding what to wear is also a factor, and appearing equally prepared if you appear virtually. The media trainer's role is to consider each detail and provide best practices for all. For you, there's long-term value in learning the skills.

The bottom line is to take all appearances seriously and have a plan going in. As media training will teach you, being a pleasant guest while conveying your key messages is crucial. There is intense competition in the book world, and you want to reach your target audience with the correct information. Traditional media coverage constantly repackaged on the internet, has considerable long-term promotional value for your book. Taking a few hours to attend media training is advantageous in many ways. You'll always feel less anxious and better prepared afterward.