Hey there! Are you a savvy marketer trying to make your way up in the world of B2B? Well, then you better know your E-A-T! We are not talking about your lunch, we’re talking about Google’s Expertise, Authority, and Trustworthiness – the three pillars that hold the key to unlocking SEO success.

Google changes its algorithms more often than you change your hairstyle. So, you must keep yourself updated with the latest updates to stay ahead in the game. But what’s the one principle that guides all these updates? You guessed it – E-A-T.

Expertise, Authority, and Trustworthiness may sound like buzzwords from a business book, but they’re actually the secret ingredients to make your website stand out and get noticed by the world’s most popular search engine.

Visit Now: Google’s EAT: Is It the Key Principle to Master SEO?