Digital marketing refers to all marketing efforts on the Internet. It is the advertisement method of brands to reach their potential customers using the Internet. Digital marketing helps businesses to target a larger audience. And it targets the prospects, who are most likely to buy the brand's product or service. Businesses leverage digital channels to connect with current and prospective customers. It's more cost-effective than traditional advertising and enables us to measure success regularly. In this article, we will examine digital marketing and its types. To learn more about digital marketing, join Digital Marketing Course In Gurgaon at FITA Academy, where our knowledgeable instructors will train you with case studies and real-world examples.

Types of Digital Marketing:

• SEO - Search Engine Optimization: It is optimizing a web page at the top of search engine results pages(SERP) by increasing the amount of organic traffic to the website. Blogs, websites and infographics are highly benefited by Search Engine optimization.
• Social Media Marketing: Promotion of brand and content through social media platforms to drive traffic and increase brand awareness for lead generation.
• PPC- Pay Per Click: PPC drives traffic to a website by paying a publisher every time an ad is clicked. Google Ads is one of the most common types of Pay Per Click, allowing you to pay for top slots on Google's SERP at a price "per click" of the links. 
• Content Marketing: Creating content to build and generate brand awareness, generate leads and increase growth. Master content marketing skills by joining Digital Marketing Course In Delhi and get trained under industry experts .
• Affiliate Marketing: It's a performance-based ad where an affiliate receives a commission for promoting a product or service on their website/ social media. Creating influencer campaigns can be a highly effective form of affiliate marketing.
• Native Advertising: Native advertising is a paid advertisement designed mainly to match content of a media source and features it on other platforms as paid or non-paid content. Example: Featuring Youtube shorts of a business advertisement  as an Instagram Story. 
• Marketing Automation: It is a Software automating the basic marketing operation known as Marketing automation. 
• Email Marketing:  It is a way of communicating with a firm's target audience, and it's often used for promoting content, offers and discounts. Expertise in Email marketing by enrolling in, Digital Marketing Course in Jaipur and cracking your dream job in Retail giants like Walmart, D'Mart, etc.
• Online PR: Online public relations secure earned online coverage by publishing blog and website content.
• Inbound Marketing: It's a marketing methodology where you attract, engage and delight customers in the entire customer journey.
• Sponsored Content: Paying other entities to promote our brand and product to create brand awareness is known as sponsored content.
• Search Engine Marketing (SEM): Paid advertising of a brand's product or service to be on top of the Search Engine Result Page is called Search engine marketing.
• Instant Messaging Marketing: Marketing products through messaging platforms to connect with potential customers is known as instant messaging marketing.

The importance of Internet marketing is increasing for businesses due to tech-savvy customers. Communication is made simple with the help of digital marketing so companies outreach customers online and grow sales. Start your career in this evolving field by joining Digital Marketing Course In Ahmedabad to become a Digital Marketer.