Beginning in December of 2019, the COVID-19 pandemic continues to spread, though at a much lower rate than initially. Still, the rising patient count and warmings about the impending third wave led by the Delta variant are putting immense pressure on the healthcare fraternity. As a result, the demand for everyday medical supplies, including surgical masks and gowns, is increasing around the world. This, in turn, is leading to the surging requirement for non-woven fabrics, as they form the basis of such garments.

According to PS Intelligence, the COVID-19 pandemic will, therefore, be key in propelling the non-woven adhesives market value from $2.0 billion in 2020 at a considerable pace between 2021 and 2030. These materials are used on non-woven fabrics, which are themselves utilized in high amounts in various industries, including the medical sector. The advantages of such fabrics include higher strength per unit mass, high uniformity, stability in high temperatures, and ability to be converted into composites.

In this regard, apart from the current pandemic, the rising prevalence of all other acute and chronic diseases and other medical issues, such as physical injuries, is driving the demand for non-woven adhesives. With the healthcare industry set to value more than $10 trillion by 2022, the demand for all kinds of medical supplies will surge due to the increasing hospitalization rate and surgery and diagnosis volume. Masks and gowns are indispensable during surgery, which creates a high demand for non-woven fabrics and the adhesives used on them.

Another key healthcare-related application of such clothing and adhesives is baby care products, such as diapers, which are witnessing increasing sales owing to the rising number of births and falling infant mortality rate. As per the World Bank, the number of infant deaths per 1,000 live births has steadily come down from 64.5 in 1990 to 28.2 in 2019. Moreover, parents are becoming more aware of baby hygiene and the fact that traditional cloth diapers are not good enough after all. This, coupled with the rising female employment rate, is propelling the sale of diapers, which are made of non-woven fabrics.

Apart from infant diapers, the demand for adult diapers is also growing, and in some countries, the latter outnumber the former in total sales. This is because of the booming geriatric population, which commonly suffers from urinary and sphincter muscle incontinence. Moreover, with counseling sessions and conferences on the issue, the older generation is losing its inhibitions in using diapers, which is ultimately boosting the consumption of non-woven adhesives.

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Yet another key application area of non-woven adhesives and fabrics is the sanitary pads used by women during their menstruation cycle. Conferences and seminars are being organized around the world to dispel the stigma surrounding menstruation (such as that prevailing in traditional and conservative societies) and make everyone aware of the benefits and importance of sanitary pads. In November 2020, Scotland made such products free of cost, in order to improve access. With similar initiatives being taken around the world, the demand for non-woven adhesives will keep burgeoning.

Asia-Pacific (APAC) has been the largest non-woven adhesives market for some time now because of its high-volume manufacturing of end products, such as surgical masks and gowns, sanitary pads, and diapers. With the improving living standards in developing countries, such as China, Indonesia, India, Taiwan, and Malaysia, the requirement for such products is increasing. Moreover, awareness of such hygiene products is being raised, and efforts are being made to better the access to them in the region. For instance, in a campaign in 2021, started in observance of the World Menstrual Health Day, 50,000 sanitary napkins were distributed in India.