Did you know that as of April 2017, there were more than 2 billion email accounts worldwide? That’s a lot of potential customers! If you’re not already marketing your business via email, you should be. You see, email marketing is one of the best ways to connect with your existing and future customers. It doesn’t cost much to get started and it has the ability to reach a wide audience quickly and cost-effectively. In other words, it’s the perfect marketing strategy for growing your business. Read on for more info!
What is Email Marketing?
Email marketing is when you use email to market your products or services to your current and prospective customers. Email marketing can include both online and offline strategies. For example, you could use email to market your products or services at trade shows, conferences, or expos. You could also use email marketing tools to promote discounts or events on your website.
Another important aspect of email marketing is customer engagement. Many e-marketing strategies focus on push, or immediate, delivery. But that's not the way human beings learn. We learn best by "push-back" - we've always been social animals, so we've always had to be able to receive data and feedback about our actions, in order to improve. Even if it's just a little bit.
Why Should You Use Email Marketing?
Email marketing is one of the best ways to grow your business and connect with your customers. There are many reasons why you should be using email to market your products or services.
Here are just a few: -
Email is effective—It's the most used form of media in the world, with nearly 2 billion accounts. That's why it's important for your business to be using email marketing.
Cost-effective—It can be used to reach a wide audience quickly and cost-effectively.
Flexible—It allows you to personalize your emails and target your emails to your current and future customers.
Email is on-demand—Customers have the option to receive your emails whenever they want. This allows you to build a personal relationship with your customers through email.
Key Benefits of Email Marketing
Better Customer Experience: Email marketing is an effective way to deliver customer experiences. With email, you can personalize the content you send to your customers, while also giving them content they’ll want to read. Email marketing can also help you build stronger relationships with your customers.
Increased Sales: Email marketing is an effective way to drive sales. While shoppers spend a lot of time online each day, many don’t spend enough time researching a purchase. With email marketing, you can use content to encourage customers to spend more time on your site and resulting in more sales for your business.
Reduced Costs: Email marketing is an affordable way to reach your customers. It’s also an extremely cost-effective way to drive leads because you don’t need to put a lot of money into billboards or other offline marketing strategies.
Higher Conversion Rates: Email marketing is a proven way to increase conversion rates. In fact, companies that use email marketing have an average click-through rate (CTTR) of just over 9%, while those that don’t have an average CTR of only 0.5%.
When to Use Email Marketing
Knowing when to use email marketing is essential for a successful strategy. You can only send emails to people who have opted into receiving them from your company.
Here are some tips for when you should be using email marketing:
- Use email marketing if your products or services are online and if you can deliver content via email.
- You should use email marketing if you have a product or service that is relatively easy to deliver via email.
- You should use email marketing if you have a product or service that requires a deep level or level of customer engagement.
- You should use email marketing if you have a low online "retention rate."
- You should use email marketing if you have a niche or highly specific product or service.
Strategies for Successful Email Marketing
There are many strategies you can use to boost your email marketing. Here are some to get you started:
- Create an email sign-up form on your website, on social media, or on your newsletter.
- Include a call to action in each email.
- Include calls to action in your newsletter content.
- Include a link to a relevant blog post or social media post on your website.
- Include a link to a relevant YouTube video on your website.
- Include links to reviews on product or service pages on your website.
- Include a link to a relevant blog post on your website.
- Include links to articles on sites outside of your business.
- Include links to podcasts or other audio content on your website.
- Include links to articles on sites outside.
Conclusion
Email marketing is one of the best ways to connect with your existing and future customers. It doesn’t cost much to get started and it has the ability to reach a wide audience quickly and cost-effectively. In other words, it’s the perfect marketing strategy for growing your business. If you’re not already marketing your business via email, you should be.
