Brand Assets & Guidelines | SocialGem

Our Core Heartbeat

Make room for the stories that make up your life.

SocialGem is the social journal for the stories you want to keep and the ones you're ready to share. Write privately in your own journals, publish an open journal that followers can read online, or share a serialized story one chapter at a time.

Writing is how we make sense of our days, and how we pass them on. For too long, digital life meant choosing between noisy social networks where every thought was performed for applause, and dark, isolated note tools where memories simply got lost.

SocialGem bridges those worlds with kindness. You begin in a clean, quiet space. What you write can stay completely private, be sealed behind end-to-end encryption in Secrets for your eyes only, or be published in an open journal that friends and readers follow online and receive in their morning inbox—no app needed.

Private first. Open when you choose. Social, as in human, not media.

The Architecture of Stories

How SocialGem is Structured

Every story begins simply, then finds its right home in a journal.

Where it begins

Stories

A story is what you write and share—from a quick voice note or morning reflection to a new installment of serialized fiction. Stories capture how you felt, what you were listening to, or where you were. Everything starts as a story.

Personal Notebooks

Private Journals

Your quiet notebooks for daily reflections, work, travel, ideas, and dreams. Stories kept here are completely private to you, never indexed by search engines or visible to anyone else.

End-to-End Encrypted

Secrets

An encrypted journal for your deepest truths. Protected directly on your device with your personal 6-digit passcode using zero-knowledge architecture. Not even the SocialGem team can decrypt or read these stories.

Independent Publishing

Open Journals

Turn any journal into an open journal with its own clean web address (username.socialgem.net). Document a life journey or publish a serialized story book one story at a time. Readers follow along on the web and receive every update directly in their email inbox—no app or account needed.

Open Stories

Discover

Open journals are meant to be found. Your feed brings you open stories from life journeys and ongoing fiction worth following from writers around the world. Follow a journal, and each new story finds its way to you.

01 / App Icon

The App Icon

Designed to feel tactile, friendly, and grounded on device home screens, docks, and browser tabs.

Icon on Light

1024 x 1024 Master

Download Icon

Icon on Dark

High Contrast Dark

Download Asset

02 / Wordmark

The Signature Wordmark

Set in Pacifico script, our wordmark evokes human handwriting—warm, fluid, and unscripted.

Signature / Cyan to Indigo

SocialGem

Gradient on Light

Solid Inverted / Deep Nights

SocialGem

Monochrome White

03 / Personal Intelligence

Quest Emblem

Quest is your personal companion. It searches your writing history in natural everyday language, connects past reflections, and surfaces memories without keywords.

Original Harmony

Calibrated Blues

Obsidian Ink

Single-Color Carbon

Pure White

Inverted Solid

04 / Memberships

Gem+ Lockup

Used for expanded photo memory storage, handwritten journal page scanning, and deeper reflections with Quest.

Gem +

Gentle Script + Spectrum Plus: “Gem” stays muted in soft graphite (#8E8E93), letting the cheerful spectrum gradient in the plus sign bring the energy.

05 / Palette

Everyday Palette

Soft, human tones inspired by book covers, warm daylight, and quiet evenings. Click to copy any hex.

Gem Blue Journeys & Open Books #007AFF

Warm Carbon Secrets & Quiet Ink #1C1C1E

Linen Canvas Soothing Background #FAF9F6

Imperial Violet Serialized Fiction #5856D6

Morning Sky Hero Bloom #62CFF4

Deep Indigo Brand Anchor #1904E5

Sunset Amber Sparks & Ideas #FF9500

Meadow Green Living Stories #34C759

06 / Tactile Metaphors

Books on a Shelf

Stories belong in real-feeling volumes. Each journal rests in your collection like a cherished hardcover book.

L OPEN JOURNAL

Open Journal

e.g. Living in Lagos Web & Email Delivery

N STORY BOOK

Serialized Fiction

e.g. The Neon Nomad Installment Publishing

ENCRYPTED

Secrets

Private Encrypted Journal Device Passcode Only

07 / Warm Language

Words We Live By

Words carry weight. When talking about SocialGem, please keep things warm, literary, human, and grounded.

Friendly & Natural

Stories: What you write and share—from a daily thought to a fiction chapter. Everything starts as a story.
Journals: The notebooks where your stories live. Can be private, or open to readers.
Open stories: Stories published in open journals that anyone can discover and follow.
Story books: Fiction and serialized writing published as an open journal, one story at a time.
Writers & Readers / Followers: The humans who write open journals and the community who reads along.
Secrets: A quiet, end-to-end encrypted private journal kept just for you.
Quest Personal Intelligence: A gentle companion that helps you search and reflect in everyday language.

Please Avoid

Do not say entries or posts: We are not a spreadsheet or an ad-driven social network.
Do not call it a diary: Diary confines SocialGem to the isolated, solo-journaling category with no audience or reach.
Do not call Secrets a vault: Secrets is simply a quiet, encrypted journal.
Do not say chapters or episodes as a separate content type: Every installment is a story in a journal.
Do not call open journals blogs: A blog feels like an administrative chore to maintain, not a journey you share.
Do not call followers subscribers: It sounds transactional rather than human connection.
Do not describe Quest as a chatbot: Quest is a personal intelligence companion, not an automated support bot.